Enterprise Creative Direction /
University of Virginia
I help lead enterprise creative direction and visual communications for executive, Board of Visitors, and other high-visibility financial and operational initiatives at the University of Virginia. My work turns complex reporting, governance priorities, and institutional strategy into clear, executive-ready creative across dashboards, identity systems, financial reports, animations, board presentations, and strategic briefs. This ongoing work brings consistency and credibility to leadership communications while reducing reliance on outside agency support.
Problem:
Leadership initiatives required clear, credible creative support across complex institutional communications.
Solution:
Provided ongoing creative direction that translated complex information into executive-ready visual communication.
Deliverables:
Creative direction, dashboards, identity systems, financial reports, animations, board presentations, strategic briefs