I lead enterprise creative direction and visual communications for executive, Board of Visitors, and high-visibility financial and operational initiatives at the University of Virginia. I shape how complex reporting, governance priorities, and institutional strategy are translated into executive-ready visual systems - spanning dashboards, financial reports, board presentations, strategic briefs, identity systems, and enterprise-level storytelling that ensure clarity and credibility at leadership levels. This ongoing work embeds structured creative governance within institutional decision-making environments and has generated sustained avoided external agency costs.