I led brand identity and creative direction for several institutional conferences at the University of Virginia, including UVA Forward, UVA Finance Week, and the statewide FOCUS Spring 2025 Conference. I created cohesive visual systems across logo design, environmental graphics, print and digital communications, presentation materials, and event storytelling. Each identity was built to feel clear, professional, and aligned with its audience while supporting consistency across the full event experience. This work shows how flexible brand systems can scale across different institutional events without losing clarity or cohesion.

Problem:
Multiple conferences needed clear, cohesive identities that could support varied audiences and event formats.

Solution:
Created flexible visual systems that brought consistency, professionalism, and audience alignment to each event.

Deliverables:
Brand identity, logo design, environmental graphics, print and digital communications, presentation materials, creative direction