Lumineo
I developed the brand strategy and visual identity for Lumineo, a Charlottesville-based advisory firm focused on business optimization, financial strategy, and change management. I also helped refine the firm’s name positioning, then created the primary logo, visual identity system, color palette, and brand guidelines. The result was a clear, credible brand presence that aligned with Lumineo’s expertise and gave the firm a strong foundation for executive outreach and client-facing communications.
Problem:
Lumineo needed a credible, cohesive brand identity to support its market presence.
Solution:
Created a clear visual identity system aligned with the firm’s advisory expertise and audience.
Deliverables:
Brand strategy, name positioning, logo/identity system, color palette, brand guidelines
