I led brand strategy and identity development for Lumineo, a Charlottesville-based advisory firm specializing in business optimization, financial strategy, and change management consulting. Engaged pre-launch, I refined the firm’s name positioning and created its primary logo, visual identity system, color architecture, and brand guidelines - establishing a cohesive and credible market presence aligned with its advisory expertise. This work positioned the firm for launch with a clear visual foundation supporting executive engagement and client-facing communications.