I led the shift of UVA’s Annual and Quarterly Financial Reports from an agency-led and external process to a fully in-house creative system, bringing creative direction back into the Finance division. I developed an evergreen design framework, set data visualization standards, and shaped the visual and narrative structure of the University’s primary financial reports. The new system shortened production timelines by months, generated strong annual cost savings, and transformed financial reporting into a more durable internal communications asset.

Problem:
UVA relied on an outsourced process that was costly, slow, and limiting.

Solution:
Built an in-house reporting system with a consistent design framework and clearer visual storytelling.

Deliverables:
Annual report design, quarterly report design, design system, data visualization standards, creative direction